Pssst… Your Most Influential People Have Cracked the Code to Innovation

Business professional working on computer while taking phone call, representing navigation of corporate resistance to innovation

Listen closely to the hallways of any established company, and you’ll hear it: “We tried that before.” “That’s not how we do things here.” “Our customers won’t accept that.” These phrases aren’t just casual dismissals—they’re symptoms of a powerful organizational immune system at work. One that can kill innovation as effectively as any competitor. Understanding…

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